Growth Marketing Lead (Remote – LATAM)

💰 Salary: USD $2,700 - 3,400 + Health Insurance Bonus (~USD $100/month)
📅 Schedule: Monday–Friday | 8 AM–5 PM EST (U.S. Eastern Time)
🏝️ PTO: 10 days per year (accrual basis) | 🇺🇸 U.S. Holidays Off
💵 Payments: Bi-weekly

About the Company

Latino Legends is partnering with a fast-growing, U.S.-based real estate investment firm managing a diverse portfolio of residential and commercial properties across multiple states.

The company operates with an AI-first mindset, leveraging automation, data intelligence, and modern technology to drive operational excellence, scalability, and long-term sustainability. Efficiency is not optional — it is embedded into how the organization works and grows.

The firm is building a lean, high-performing team focused on optimizing operations, improving decision-making through data, and scaling marketing systems that consistently generate qualified leads and maximize property performance.

About the Role

The company is seeking a Growth Marketing Lead with a strong foundation in marketing leadership who can combine strategic thinking, operational precision, and modern AI tools to drive marketing performance.

This role will be responsible for building and optimizing scalable marketing systems that support property occupancy, investor engagement, and long-term portfolio growth.

The ideal candidate understands both growth marketing and operational execution, and is comfortable leveraging AI tools, automation platforms, and data analytics to streamline workflows, enhance reporting, improve campaign performance, and drive measurable results.

This is a hands-on leadership role within a technology-forward real estate organization.

Key Responsibilities

Marketing Strategy & Growth

• Develop and execute a comprehensive marketing strategy aligned with the firm’s investment and portfolio growth goals
  

• Identify and implement scalable lead generation strategies for property acquisition, investors, and tenants
  

• Create and manage marketing funnels that support property occupancy and new investment opportunities
  

• Analyze market trends and competitive positioning to identify new growth opportunities
  

Digital Marketing & Performance Optimization

Oversee multi-channel digital marketing initiatives including:

• Paid media (Google Ads, Meta, LinkedIn)
  

• SEO and organic growth
  

• Email marketing and automation
  

• Website optimization and conversion rate improvements
  

• Content marketing and thought leadership
  

Additional responsibilities:

• Monitor and optimize key performance metrics including lead quality, CPL, CAC, and ROI
  

• Implement data-driven testing frameworks to continuously improve marketing performance
  
  

AI, Automation & Marketing Operations

• Integrate AI-powered tools and automation platforms into marketing workflows to increase efficiency and output
  

• Utilize AI tools for:
  

  • Content generation and optimization
    

  • Campaign analysis and reporting
    

  • Lead scoring and segmentation
    

  • Marketing automation workflows
    

• Improve reporting systems and dashboards to provide leadership with clear insights into marketing performance and pipeline impact

Property & Portfolio Marketing

• Develop marketing strategies that maximize property visibility, leasing velocity, and occupancy rates
  

• Ensure property listings, marketing materials, and digital assets meet high-quality brand standards
  

• Optimize listing distribution across real estate platforms and digital channels

Brand & Market Positioning

• Strengthen brand presence within the real estate investment and property management space
  

• Ensure consistent messaging across digital channels, marketing materials, and investor communications
  

• Support content initiatives that position the company as a forward-thinking real estate operator leveraging technology and data
  

Data & Reporting

• Build and maintain marketing dashboards and analytics frameworks
  

• Track marketing attribution, campaign performance, and revenue contribution
  

• Deliver actionable insights and recommendations to leadership based on marketing data
  

Team & Vendor Management

• Collaborate with internal teams and external partners including:
  

  • Designers
    

  • Content creators
    

  • Digital marketing specialists
    

  • Agencies
    

• Manage vendor relationships and ensure marketing initiatives are delivered efficiently and on budget

Ownership & Proactive Leadership

This role is designed for a builder and proactive problem solver, not a task executor.

The Marketing Director will take full ownership of marketing performance and continuously identify opportunities to improve systems, campaigns, and processes.

Success in this role requires the ability to:

• Anticipate marketing and operational challenges before they impact performance
  

• Proactively identify inefficiencies and implement scalable solutions
  

• Continuously test new strategies, channels, and tools to improve results
  

• Operate with a high level of autonomy and accountability
  

• Bring ideas, insights, and recommendations to leadership — not just reports
  

• Build systems that reduce manual work and increase marketing output
  
  

Builder Mindset

We are looking for someone who enjoys building and optimizing systems, not simply maintaining existing processes.

You should be someone who:

• Sees gaps and immediately begins thinking about solutions
  

• Looks for ways to automate, simplify, and improve workflows
  

• Takes initiative without waiting for detailed instructions
  

• Treats the business as if it were your own
  

• Is comfortable experimenting, testing ideas, and learning quickly
  

AI & Continuous Innovation

Because the company operates with an AI-first mindset, we value professionals who are curious about new tools and continuously explore ways to work smarter.

Ideal candidates regularly experiment with:

• AI productivity tools
  

• Marketing automation platforms
  

• Data analytics tools
  

• Workflow optimization technologies
  

You don’t need to know every tool — but you should be excited about learning and implementing them.

Qualifications

Required

• 5+ years of marketing experience, including senior leadership responsibilities
  

• Familiarity with AI tools and automation platforms
  

• Proven experience managing multi-channel digital marketing campaigns
  

• Strong understanding of performance marketing and lead generation
  

• Experience using analytics and marketing automation tools
  

• Comfortable working in technology-driven and data-focused environments
  

• Excellent project management and communication skills
  
  

Preferred

• Experience in real estate, property management, proptech, or real estate investment
  

• Experience working in fast-growing or startup environments
  

• Experience managing remote or distributed teams

Key Traits for Success

The ideal candidate:

• Has a strong bias toward action
  

• Naturally identifies opportunities for improvement
  

• Is comfortable making decisions with incomplete information
  

• Takes ownership of outcomes, not just tasks
  

• Thinks in terms of systems, scalability, and efficiency
  

• Thrives in a fast-paced, high-performance environment
  

What Success Looks Like in the First 90 Days

• Develop a clear understanding of the company’s marketing funnel and lead sources
  

• Identify opportunities to improve lead generation, marketing automation, and reporting
  

• Implement at least 2–3 measurable improvements to existing marketing systems
  

• Establish clear dashboards and reporting frameworks
  

• Begin testing new marketing channels or campaign optimizations
  

• Introduce efficiency improvements using AI or automation tools
  

What This Role Offers

• The opportunity to work with a technology-driven real estate investment firm
  

• A fully remote, high-impact leadership role in a growing organization
  

• Direct exposure to U.S. leadership and real estate investment operations
  

• A stable, long-term remote opportunity with consistent hours
  

• A collaborative environment where leadership genuinely wants to see team members grow